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FSA DeKalb – Child Abuse Awareness Month – Social Media Campaign

The Family Service Agency of DeKalb, Illinois is a non-profit organization dedicated to providing support, advocacy, and counseling services to individuals and families. In recognition of Child Abuse Awareness month, the agency sought to launch a social media campaign to raise awareness of this critical issue and encourage action from the community.

As their social media strategist, I had the privilege of working on this project from start to finish. My focus was on creating a compelling social media campaign that resonates with the audience and effectively communicates the message of the agency.

Some of the key elements of this project include:

  • A comprehensive social media strategy that includes multiple platforms such as Facebook, Twitter, and Instagram.
  • Custom graphics that effectively communicate the issue of child abuse.
  • Engaging content that includes statistics, testimonials, and educational information, presented in a way that encourages engagement and sharing.
  • Collaborating with the Family Services Agency team to create a cohesive and impactful campaign.

Throughout the campaign, we saw a significant increase in engagement, including likes, comments, shares, and page views. The campaign successfully raised awareness about child abuse, and encouraged members of the community to get involved in supporting the cause.

Incorporating the Child Abuse Awareness Month Social Media Campaign for FSA Dekalb into my portfolio highlights my ability to create effective social media campaigns that connect with audiences and drive engagement. It showcases my skills in social media strategy development, content creation, graphic design, and campaign coordination. I am proud of the impact that this campaign has had, and grateful for the opportunity to contribute to such an important cause.